Case study · Logo and brand
SummerTyle Farm Flowers: a brand as natural as the blooms
A hand-drawn logo and soft, seasonal brand for a chemical-free flower farm, built to work everywhere from a tiny Instagram circle to a tote bag at the farm gate.
Client
SummerTyle Farm Flowers
Sector
Flower farm, Bournemouth
What we did
Logo, brand mark, palette
01 · The brief
Natural, handmade and personal
Kirsty grows chemical-free, seasonal British flowers for calm, mindful homes and meaningful moments, from DIY wedding buckets to seasonal subscriptions and bouquets.
She wanted a brand that felt as natural as the flowers, not like a high-street florist, and that worked hard in small spaces: stickers, bouquet tags, bucket labels and an Instagram profile picture.
02 · The process
Finding the feel together
Kirsty knew the feeling she wanted before she knew what it looked like. So rather than pushing one idea, we explored directions with her and explained what each change would do for the brand, until it felt genuinely hers.
03 · The result
What we created
01
A hand-drawn dahlia
Drawn by hand, so the mark has the same natural quality as the flowers. No stock icon, no clip art.
02
A relaxed wordmark
A rustic, easy-going wordmark that works with the flower as a full logo, or on its own.
03
Built for small spaces
The dahlia stands alone as an icon, so it reads on a sticker, a bouquet tag or a profile picture.
04
A seasonal palette
Soft colours from the flower field, grounded with cream and charcoal so the flowers stay the star.
Sage
#67806B
Lilac
#8F83A7
Dusty Pink
#CE8289
Cream
#EDE7CC
Charcoal
#595959
What Kirsty said
I completely flip-flopped my way through this project trying to figure out branding for my flower farm, but Andy was so patient throughout and never made me feel like a pain (even though I’m sure I was!).
Andy really listened to what I was saying and somehow managed to understand the vibe I was going for even when I wasn’t fully sure myself. Every potential change or question I had was explained properly and professionally, and he genuinely cared about getting it right rather than just rushing something out.
I’m really happy with the final branding and logo, it feels completely “me”. Thank you again, you smashed it!
Kirsty A, SummerTyle Farm Flowers · Google review
Want a brand that feels like you?
We design logos and brands for small businesses across Bournemouth, Poole, Christchurch and the rest of Dorset. See how we work with florists and flower growers, or read about our logo and brand design service.
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