Who we help: shops
Marketing for independent shops
Independent shops are up against online giants and chain stores with marketing departments. You don’t need their budget. You need a brand people remember, a reason to come back, and a way to sell when the door’s shut. We help shops across Dorset and Hampshire do exactly that.
Your regulars are your marketing
Most independent shops live on repeat customers and word of mouth. The trouble is that a happy customer walks out the door and you’ve no way of telling them about the new stock, the late-night opening or the Christmas event, unless you’ve got their email address.
Pair that with a window that changes often enough to get noticed, a Google profile showing you’re open, and an online shop for the people who can’t make it in, and you’ve got a proper little marketing machine running in the background.
What we’d usually do for a shop
- Branding for the sign, carrier bags, tissue and tags
- Window graphics and in-store signage for seasons, sales and events
- A Shopify or WordPress shop so you can sell online, built so you can add products yourself
- Email marketing connected to your shop, so customers and their purchases sync automatically
- A Google Business Profile with up-to-date hours, photos and products
We’ve connected Shopify and Mailchimp for an independent retailer, with a reusable email template they now run in-house. More on websites and email marketing.
Shop owner questions
Shopify or WordPress for my online shop?
For most shops selling physical products, Shopify is simpler to run day to day. WordPress suits you better if content and blogging matter more than the shop. We build on both and will recommend one.
How do I collect customer emails in the shop?
A small sign at the till with a reason to join, like early access to new stock or a birthday treat, and a QR code to sign up. We can design both.
Is email marketing expensive?
Mailchimp is free for small lists, so most shops can start for nothing beyond the setup. You pay a monthly fee once your list grows, not per email sent.
Let’s talk
Got a project in mind?
Answer four quick questions and you’ll get honest advice and a clear, fixed quote. Not ready yet? Get a free audit of your website or branding instead. No jargon, no hard sell.
Rather chat? Message us on WhatsApp or call 07822 012741.
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