In a world of social media and online ads, it’s fair to ask whether a flyer through the letterbox still does anything. For local businesses, our answer is yes, when it’s done properly. A flyer reaches people in the exact streets you serve, it sits in the house rather than vanishing from a feed, and you don’t need them to be searching for you first.
The key phrase is “done properly”. Here’s what separates a leaflet drop that brings in work from one that ends up in the recycling.
1. Pick your streets, not just your town
The best results come from knowing who your best customers are and delivering to the postcodes where more of them live. A tradesperson might target homeowners in a certain type of property. A restaurant might choose the streets within a ten-minute drive. Delivering to everyone is expensive and wasteful.
2. Lead with one clear offer
A flyer has a few seconds to make its point. Choose one main message, such as a free survey, a discount or a free quote, and make it the biggest thing on the page. Our client Dynamic Solar led with a clear offer and a phone number for a free survey.
3. Make the design look professional
People judge your business by your flyer. Use a clean layout, your proper logo, good quality images and easy-to-read text. A flyer that looks rushed makes your business look rushed too.
4. Include one obvious next step
Tell people exactly what to do: call this number, scan this code, visit this page. Several options dilute the response. One strong call to action works best.
5. Make it trackable
This is the step most people skip. Use a unique phone number, a special web address, a QR code or a code word such as “FLYER10”. Then, when someone gets in touch, you know it came from the flyer, and you can see whether the drop paid for itself.
6. Print on good paper and distribute properly
A flimsy leaflet feels cheap. And a pile dropped in one place doesn’t reach homes. Use a reliable delivery method so every flyer lands where you planned.
Planning a leaflet drop? We’ll design it, print it and deliver it. Get a free quote.
A real example
Dynamic Solar asked us to design, print and deliver 15,000 A5 flyers to target postcodes for their solar business. Their director Liam White said the process was “refreshingly simple” and that they’ve used us “time and time again”. You can see the flyer in our work.
Flyers and online work better together
A flyer is more powerful when it points to a website that’s ready for visitors. If someone scans your QR code, make sure the page they land on loads quickly and makes it easy to get in touch. Our website design service can build a simple landing page for exactly this.
Let us handle it
Our flyer and print design service covers design, printing and letterbox delivery to the postcodes you choose, across Dorset and Hampshire.
Photo by Lola Waligora-Thomas on Unsplash
Ready to put your business through more letterboxes? Get a free, no-obligation quote.
